Utypia is a project to showcase the unique features and typographic range of a selection of typefaces.
Using a visual theme of architectural blueprints, this extended brochure displays the various qualities that each typeface demonstrates in typographic work.
Cover of Utypia brochure (folded).
The printed brochure is an accordion folded booklet with type qualities of the typeface displayed on one side whilst the other side of the same panel details the information on the typeface—the typeface name, classification, type, designer, and a sample of all the weights the typeface has available.
Front and back for Neutraface
Front and back for Cronos
Front and back for Lyon
Front and back for Archer
Front and back for Trade Gothic
Tearing the brochure at the folds gives you a double sided type sample page that you can collect and build a personal type sample catalogue as the foundry releases new typefaces.